MODERN VIDEO PRODUCTIONS

 

MODERN VIDEO CRAFTS ANIMATED WEB 'SPOT'

Philadelphia , PA -- Modern Video Productions delivered on a quick assignment Internet ad promoting voter awareness of California's new Proposition 79 (for nationally-recognized political consulting firm, Trippi and Associates ).

Modern Video's Senior Graphics Director, Robert Harmon, executed and refined the 2-D animated concept in After Effects.

The animation was later embedded as QuickTime animation with an MP3 audio file, mixed and formatted at sister company Modern Audio, for final Flash scripting.

"Modern's reputation for producing accurate, timely political messages is legendary - no matter what medium -- Radio or TV... and now, the Internet," consultant Joe Trippi said.

He added, "Rob Harmon is a multi-talented Web animator at Modern Video. He has strong disciplines in software applications as it affects overall design and delivery."


MODERN CRAFTS FEATURE FILM WORK FOR "ROCK SCHOOL"

Rock School 2005We're very pleased and honored to be Philadelphia's first post house to truly contribute artistic post-production efforts on a major studio feature film.

"Rock School" was helmed by Director/ DP Don Argott. The film was produced by Sheena Joyce via their production company, 9.14 Pictures, in Philadelphia.

"The main thing is that this project started off two years ago as a small independent documentary," Argott said,"and the videotape color correction to a 35mm Digital Intermediary output-especially from footage shot on Mini DV -- saved us. The look of the film, well...look like it was shot on film!"

Argott stresses Modern's work took the film to "another level" as many scenes were shot without any production lighting.

"As for the audio Mix-to-Picture at Modern Audio -- They cleaned up all the sync dialogue and evened out all the levels throughout the film to essentially do the overall mix of "Rock School" that rocks."
 

MEDICARE CALLS ON MODERN FOR INSURANCE

Modern Video and Modern Audio Productions crafted :30 TV and :60 Radio spots. The spots aired in every major national market in America.

TV spots for the campaign were Closed-Captioned at Modern Video.

RECENT 35mm COLOR CORRECTION at MODERN VIDEO

Philadelphia, PA -
TV commercials for Genuardi's, and Boscov's department stores. Geisinger Hospitals, (down-converted from Hi-Def to D-Beta) for Curt Crane Productions.. .plus New Jersey Department of Human Services spots round out recent on-air TV commercials from 35mm, color-corrected at Modern.

Also, Director Adam Witten with DP Jonathan Stern, via production company RE:Birth Films is this year's winner of the Converse sneaker TV spot. Modern transferred 35mm color reversal, shot on an Eyemo WWII surplus film camera in the Pennsylvania countryside over the course of one day in September for Witten's winning Converse webcast.

The site where the spot can be seen is the Converse gallery (www.conversegallery.com) which gets on avg. 67,000 visitors a day with over 100,000 visitors on peak days.

The Converse spot is part of a national campaign that has been featured in Creativity, Adcritic.com and several other industry news sources. The national campaign also has a broadcast component where selected works are promoted in various markets via Converse agency Butler, Shine & Stern, San Francisco, CA.

Independent feature film work also continues to be strong at Modern as final film correction is wrapped on a new independent comedy full-length film, "Kicking the Dog"; entirely shot in western PA with Director Randy Lammey, slated for release in 2005.

LET IT ROLL

Modern Audio just scored new music for Ballys and Caesars casinos -- the two uniquely different Radio tracks for these popular Atlantic City venues hit the air Memorial Day. Ballys jingle is an upbeat, feel-good tune and Caesars is a rugged, acoustic rock anthem. Special offers throughout the summer will be highlighted in each musical ad.